Our Services
Product Sourcing
You’ve finally decided to become a seller on Amazon. Congratulations on this significant first step! Considering the scale Amazon operates at just within the USA, it is an astute idea to do so. Every step you now take must be considered carefully. The basics begin with your products. We compile a handy list document of over 10 products and share it with you. Because of our clear pointers on them, it becomes easy for you to make your desired selection. We always advise our customers to begin with just a couple of products and then gradually scale up the number.
The suppliers we work with are the creme de la creme in terms of their ratings. They are familiar with Amazon standards and are therefore reliable in quality, timeliness, efficiency, and trustworthiness. We take care of the complete product sourcing cycle from start to finish. All you have to do is select, and share your choice with us, and then sit back and relax. We’ll get it sorted.
Creating a Brand with Amazon
Brand creation is an ongoing process that affects your long-term standing as an Amazon FBA business. A significant part of this is achieved by the kind of packaging you do. No matter how good your product may be feature-wise, you still need it to be enticing. We achieve this by arranging for the most suitable packaging and labeling for your product category.
It’s a fact that some sellers generate more interest than others-the good news is we can tell you why! That’s why we pair this knowledge with our team’s customized branding guidelines and suggestions for your business.
Sometimes, all it takes is enhancing the inserts in the packaging to give your product that x-factor. Since we keep track of the best practices of your competitors too, we are able to preempt branding ideas. Equally important, if not more, is our team’s understanding of consumer buying behavior. Since we know what seems to tick the boxes for them, we guide you on incorporating those elements in your long-term branding too.
Marketing on Amazon
Now that products from your brand are available on Amazon, you must begin the all-important marketing process. Fortunately, we’re there to take care of all these for you:
Analyze your competition- We undertake an in-depth study of your competitors, to gauge what’s working for them. Packaging, pricing, product quality, pictures-everything matters. Competitor insights really give your business an extra edge.
Optimize Your Product Listings- We meticulously work on every detail optimization entails- the product titles, vivid imagery, factual and informational bullets and concise product descriptions.
Enable Customer Reviews- Amazon has clear guidelines in place for FBA sellers to solicit feedback for their orders without directly asking for positive reviews. Since we’re familiar with these, we help your business get some great review mechanisms in place.
PPC and other Promotions- Our team is well-versed with a variety of paid and sponsored product advertisement methods. We also guide you to take advantage of promotions, lightning deals and discount options on Amazon to gain traction.
Optimizing Products on Amazon
On a marketplace like Amazon, product optimization is perhaps one of the most crucial steps for a wannabe Amazon FBA business. The purpose of this activity is simple- when a prospective customer is searching for products in your category, your item must be easily visible. Once it’s easily accessible to the prospective customer, chances are high that they’ll at least click on it for a view. This improves your click-though rate (commonly termed CTR), which is known to yield a higher conversion rate. And you know what a conversion means: sales and revenue!
The entire process includes
Minute analysis of keyword relevance and choice depending on searchability quotient
Listing text optimization
Thorough analysis of product images and implementation for their optimization techniques
PPC and other Promotions- Our team is well-versed with a variety of paid and sponsored product advertisement methods. We also guide you to take advantage of promotions, lightning deals and discount options on Amazon to gain traction.
Our team of product optimization specialists take care of these chief aspects to get you the best results:
An attractive and catchy product title
An intuitive product listing with adequate and relevant keywords
Superior product description vis-à-vis competition
Clean, uncluttered text and image presentation style
Manage Inventory Levels
Managing inventory actually involves a fairly complex series of tasks. Keeping a count of your products and listing this number/quantity on Amazon is just one part of the game.
Navigating these common pitfalls of poor inventory management is essential:
Immediate loss in sales due to item unavailability- Basically, unless you’re able to list that product back in stock, you lose any opportunity for orders
Long-term product ratings will go down with low inventory- If shoppers have made the effort of clicking on your item only to find it out of stock, it affects your listings. Search algorithm designs incorporate product availability as an important factor in raising your ratings
Direct effect on seller reviews due to stock unavailability
Our experts help your business keep track of the above through
Optimum Order volume management
Sales forecasting and its direct implication on inventory
Maintaining the correct level of cash flow
Response to Emails
While answering client emails may seem like a mundane and deceptively simple activity, it is anything but that. Timely customer communication can sometimes spell the difference between great sales and below-par performance. Besides response time, some of the other important factors to be considered are accuracy, tone, detailing and frequency.
Fortunately, our team has on board some communication experts who have a deep understanding of the E-commerce space in particular. They are therefore able to enforce the best practices in business email communication such as
Laying out the guidelines for the response time to a customer query received
Setting the sequence of automated responses.
Communicating about policies such as refunds and returns in a clear and concise manner with customers whenever needed
Improving the content, tone, and overall communication methodology
Incorporating special communication inserts to increase customer delight, call-to-action and positive review generation.
Scaling the Business
We are firm believers in the crawl-walk-run regime. That’s why, we always advise our customers to begin with a select few products instead of a very wide portfolio. When you’re just beginning, it always yields better results when the focus is on a few items. Think of it as similar to a restaurant with a hundred average dishes versus a small café with 5 outstanding ones. Which one would you rather go to?
Since we work with you in a targeted manner from the very first stage of setting up your business, we select your products carefully. We generally find great success with categories that have low competition and good demand. The margin rates are in some cases as high as 50-55%.
So, by the time your products begin selling well, revenue figures will already be mounting up to desired levels. Additionally, by then, we will have gained a great understanding of your consumers. Now’s when we expand your business by gradually adding more products until we reach 8-10 numbers.
Monthly Bookkeeping
Bookkeeping does not sound like the most adventurous part of your business, but nobody can deny its importance. Our accounting team members come with years of experience in managing the many daily tasks that come with the duties of bookkeeping throughout the month.
Our team is timely, accurate and knowledgeable. They raise invoices in time and prepare your accounts receivables and payable statements. They keep a thorough record of your cashflow and prepare a flawless balance sheet. They understand Amazon fee structures, record all transactions meticulously and are up-to-date on taxation rules.
Once you’ve entrusted this task to us, you needn’t bother with the tedium. Just enjoy your squeaky-clean financial records and transparent books!